THE AE DIFFERENCE
The fitness landscape is changing, and gym-owners both new and established are struggling to meet their goals. If your club needs a clean bill of health, call AE Consulting.
As your partner, we will help you visualize and realize the future you’re working so hard to build, transforming your fitness center from the outside in
We proudly disrupt the status quo and take you beyond your comfort zone - the place where health club owners find lasting success.
Your Success. Our Promise.
We put passion before profit, following three simple rules to ensure results. You’ll learn more about these when you partner with us.
This is Personal.
We treat every health club we work with as our own, going to extraordinary measures to help you crush your goals.
We Take Accountability.
Once we’ve drawn out your road map and made a promise to make it happen, we’ll go above and beyond to bridge the gap between where you are now and where you need to be.
It Takes Two to Tango.
You’re not alone on this mission, and while your challenges may seem overwhelming, rest assured - we have your back. The end goal is in sight - sometimes you just need to find a smoother path.
ABOUT THE FOUNDER
My guess is that you’re not here to “just get by.” You want to succeed - big time. I’m here to help you do just that.
Whether you’re on the verge of launching your first gym or need to break through obstacles keeping you from growing, there’s one common thread - health club owners are hellbent on success. I’ve been working with visionaries just like you for years, meaning I know how tough it can be to break the chains of mediocrity and let your greatness brew to the surface. Thankfully, “tough” doesn’t mean “impossible.”
I’ve made it my life’s mission to help gym-owners just like you swiftly climb to the top of the food chain - a passion which started when my power-lifting uncle first took me to a small town gym in Texas. What started out as a simple day of babysitting (for me, uncle-sitting), changed my life.
After my family and I relocated to Florida, I spent most of my teen years playing basketball for my senior varsity high school team (after spending my life believing I had “no ball skills”). Somehow, I sunk every shot I made. That’s the power of determination, and that’s the type of grit and tenacity I share with my partners today - helping you shoot, score, and take home the gold.
When our company was eventually purchased by Goodlife Fitness, I was the only employee amongst my peers who was taken on as an Operations Divisional Manager. From training & developing GM’s, conducting sales seminars and presentations, opening new clubs all over the city, recruiting/onboarding new management…all the way to overseeing KPI’s & EBITDA, there was never a dull moment! I share this with you for this very simple reason – I get it, I’ve been in the trenches, I know what it’s like.
My passion for fitness followed me into my post-high school life, whereby I started working in a local gym in Pickering, Ontario in ’99. I was eager to learn, weaving my way through the ranks. Before long, I started ranking 2nd or 1st every month for the highest sales volumes - and my colleagues were keen to learn my secrets.
Extreme Fitness had 13 locations, and by April 2013, they were bought out by Goodlife Fitness, Canada’s largest fitness chain and the world’s 4th largest gym chain. I was the only General Manager promoted to Operations Divisional Manager. I loved every second, from training and developing GMs to conducting sales seminars and presentations, opening new clubs city-wide, onboarding, overseeing KPIs and EBITDA, you name it. There was never a dull moment.
I’m telling you all this because I want you to see that I’ve been to hell and back in pursuit of success. I know the meaning of hard work. I practice what I preach, and most importantly, I know your industry like a farmer knows how to herd cattle. It’s second nature to me, and my passion means you’ll always get the best version of me - no compromise or “off days.”
Just as your gym members hire trainers to reach their fitness goals, my partners hire me to get their health clubs into better shape. Together, we can beef up your club’s “muscles” and cut through the BS to bring your true potential to the surface. Excited yet?