GROWING A BUSINESS TAKES GUTS.

Growing a gym isn’t just a matter of pulling some strings, crossing all the fingers and toes you can find, and praying for the best. Together, we can analyze things like parking, transit availability, visibility, and more – all of which can make or break your gym’s success. We’ll visit multiple sites before entering any lease negotiation, empowering you with the power of choice, knowledge, and options. AE Consulting ensures gym owners launch with zero regrets!

Opening a new gym, or changing locations, without doing a feasibility study…that would be unwise to say the least. There’s a lot we need to cover and answer first, like the demographics of your market segment, disposable income, competitive analysis, membership pricing…the list goes on. This is a crucial piece of homework you don’t want to miss or leave for the dog to chew! With close inspection and ongoing feedback, you’re guaranteed a crystal-clear venture with AE Consulting.

Not many people like number-crunching. Thankfully, it’s one of our favorite things here at AE Consulting! No matter your plans for your gym, a business plan isn’t optional. It’s essential if you’re as serious about your success as we are. As with anything in life, one should never underestimate the importance of the 6 “P’s” – Proper Prior Planning Prevents Poor Performance! Consider your business your sharpest tool and strongest asset for attracting potential investors or securing bank financing. With AE Consulting’s help, you’ll learn how to use and apply a powerful “tunnel vision” focus with every aspect of your business. The findings we surface might just surprise you

Together, we can cut through the clutter to brew your dream location to the surface – strategically planning your facility’s design for evergreen success. We are obsessed with doing our homework thoroughly, analyzing a long list of factors to ensure you’re making the right decisions in terms of layout, equipment placement, space, you name it. We’re no fortune tellers, but we prove you don’t need a crystal ball to make informed decisions for the future of your health club.

Picture this. You opened your club last week. You’ve already got several hundred loyal members, all of which happily pay their dues. Feels good, right? Your bottom line feels the positive impact too – not to mention your sanity and sleep quality. With AE Consulting’s help, you’ll whip your pregame strategy into shape like a boss – ensuring success right off the bat.

Marketing isn’t what it was a hundred years ago. Heck, it’s even changed significantly over the past five years – which is why it’s so critical to work with a team who unapologetically keeps their finger on the pulse of fluctuations in the advertising realm. By fusing your dream with our 20+ years of experience, along with our team’s real-world knowledge of what works and what’s likely just wasting your ad spend, you’ll sharpen your competitive edge and stand out as the obvious choice for your audience. Here’s a taster of what you can expect with AE Consulting:

Here, hospitality is key. Together, we’ll outline the steps each new member will need to follow – from the first step they take into your facility to their entire lifespan with you as a (hopefully) loyal member. We’re all employed by your members – AE Consulting included – and by describing this journey in great detail, which begins with visiting over 20 fitness clubs a week, who knows what sort of experiences we’ll be able to bring to the table?

Hiring is only half the story – interviewing and selecting candidates is a whole different ball game. That’s where we come in. While nobody can guarantee the success of a hire, we can maximize the chances of success by bringing only the most promising candidates to the table. We have experience with both good and bad hires, meaning we know what to look for, what signals are positive, and what to avoid like the plague. Our goal is to save you thousands, using proven screening and interviewing techniques to positively impact your brand value.

Do you supplement your diet with vitamins? What about your gym – does it need a little extra “nutrition” too? AE Consulting specializes in keeping your business well-oiled behind the scenes, from HR assessments to sales implementation, monitoring, onboarding guidelines for new hires, member services policies and procedures, facility repair and maintenance, employee retention, and everything in-between. With all your “moving parts” in full working order, you can focus on creating the empire you set out to build in the first place.

Man (and woman) cannot succeed through cheap gym equipment alone! Your member’s goals go beyond discounted treadmills and rowing machines, as should your sight. Buying cheap equipment is no way to build a successful gym. You need to do your homework to surface the latest and most sought-after equipment your audience would naturally choose – it’s the only way to truly stand out and leave your competitors in your trail of dust. Never fear, AE Consulting is here to help you make the right equipment-buying decisions. Having purchased gym gear from every major vendor, and monitoring maintenance and repair costs like hawks, we know how to help you choose the right equipment – topped off with a full 2D and 3D layout of your floor space to make sure your investment pays off to the max.

Do you have a Customer Relationship Management system in place? If so, it’s one of over 400 on the market. If you don’t, making a decision can feel like mission impossible. AE Consulting wants to make your life easier, working with you to navigate this minefield and surface the CRM software best suited to your club. The CRM you choose is important, seeing as it will handle all member check-ins, financial reports, transactions, and beyond. Make the right choice, and it will truly take a weight off your shoulders. Thankfully, we’ve partnered with Canada’s leading club management software provider, Antaris Technologies, to provide health clubs, wellness centers, and boutique studios with a comprehensive studio automation solution. Bigger profitability, here you come!

Opening your gym isn’t even half the story. Heck, it’s not even a third. It’s just the beginning, and if you want your fitness club to experience real, exponential growth, now and in the future, you’ll need a close, dedicated set of eyes monitoring key parameters. Our job is to keep your operation in good health, through KPI review, SWOT analysis, and secret shopping. Our relentless attention-to-detail and obsessive monitoring commitment means your gym’s Post Opening Procedural Analysis is in safe hands.

The most successful fitness club owners don’t throw all their eggs into one basket. They launch and nurture several revenue streams to maximize their club’s wealth and health. Over the years, we’ve seen studio owners score significantly by increasing their non-dues. A strong service revenue can protect your business in times of low membership sales. Together, we can maximize your revenue potential on a per-member basis, with tactics and programming that’ll effortlessly enhance your club’s success and member retention rates. What’s more, your staff will be more engaged too – seeing as they’ll be earning more. It’s the healthiest circle you can build, and AE Consulting is here to help you achieve it through our proven multi-faceted approach. With strong programming implementation, savvy marketing, and staff training and development, higher revenue will be in the bag.

We’re sure we don’t need to tell you that launching or expanding a fitness club costs – big time. Without a significant investment, you’ll risk mediocrity – and we believe you deserve better than that. Whether this is your first rodeo or not, one should never let equipment and construction costs overshadow the purity of your dream. By partnering with one of Canada’s leading brokers with 18+ years of success, AE Consulting gives its clients an unfair advantage. This award-winning broker has developed key connections to the nation’s biggest banks and financial institutions, putting businesses like yours ahead of the finance companies to make lending easy. No matter the type of equipment or construction job you have in mind, we guarantee that you’ll only have to worry about one fuss-free monthly payment.

The most successful businesses, no matter the industry, place a strong focus on the importance of training and development. All other businesses stay stuck in the past, failing to impress their customers or staff. This is a recipe for failure – and AE Consulting has all the ingredients you need to succeed. Training and development isn’t a cost, it’s an investment – sharpening the skills of your staff and ensuring they feel happy and valued. Training shows you care and that you value their presence on your team, and that their job is safe. But – training isn’t black and white. It’s important to have clear direction and strong implementation, with measures that ensure optimal absorption of what is being learned. With the right training and development, you can avoid the four most common issues that arise through a lack of training – unhappy staff, poor productivity, lost time and money, and worst of all, lost members. With AE Consulting’s help, you can pluck the guesswork from the picture, create training that matters, ensure knowledge retention, and build a crew of pros who only get better with time. Staff retention and happier members will be par for the course.